I started doing Netgalley book reviews in October of 2019 and I’ve been reviewing off and on on Goodreads since about 2014. I’ve put up about 220 reviews on Netgalley and almost 400 on Goodreads. I have learned some things that may be helpful, especially to new or Indie authors. These observations are just my opinion based on what I’ve seen after 200 plus reviews, but I hope they can be of help to authors. Please let me know your opinions or additional hints in the comments below
- THE COVER MATTERS:
I have seen great books with obviously homemade covers. One cover I saw looked like it was home-drawn in pencil, and the erasures were visible. This is a shame because the book was great and I gave it five stars. When a reader is scrolling through millions of books on Kindle or Kindle Unlimited, the cover needs to stand out. Above is my opinion of an eye-catching cover. It’s interesting, colorful, and it gives you an idea of what to expect in the book. This would stop my scrolling and make me want to check the book out. A poor cover is not going to draw anyone to your book, and it is more than likely that very few people will see it. In my opinion, a professional graphic artist/designer is needed and should be part of your marketing budget. Nowadays, not only is a great cover very important, but many authors are adding animated covers and book trailers. Here is a great article on how to animate your own book cover: https://storyempirecom.wordpress.com/2021/01/18/how-to-animate-your-book-cover/
A noticeable cover is necessary and can pay for itself eventually in added sales.
2. KINDLE UNLIMITED:
There are some advantages to using Kindle Unlimited, especially if you are a new or self-published author. Millions of readers have the opportunity to borrow your book for free. Some of them will hopefully post reviews, and then you can make the decision as to when to take it off KU and start charging for it later. The biggest advantage I’ve noticed for myself as a reviewer is that since I have Kindle Unlimited, I can pick your book up for free on my own without having to receive a free copy from you. For those who aren’t aware, if a reviewer receives a free copy of a book for review, they are required by law to say that they received a free copy, who they received it from, and add the fact that their review is voluntary. Amazon has recently been blocking reviews of books received directly from the author, so I don’t usually accept books directly from the author anymore. I prefer they come from a third party such as Netgalley, Booksirens, or other sites, or an agent or publisher, or I get them myself on Kindle Unlimited if they are available.
3. GET ON SOCIAL MEDIA NOW:
I’ve reviewed books for several new authors who have little to no social media following. If you’re reading this and you have plans to write a book, get on social media now. Start a blog and get on Goodreads, Instagram, Facebook, Twitter, and other sites, and start making connections now. Don’t wait until your book is done to try and get a following. I saw an author post recently that they were turned down by an agent because they did not have a large enough social media following. Start taking care of that now. When I started, I had no idea how to create a blog, but about 30 minutes on Youtube was enough of an education to get started on WordPress, and I’m still learning. #Bookstagram on Instagram is a big deal. As I type this, there are 56 million posts on Instagram with the #Bookstagram hashtag. That’s a lot of visibility. Twitter has a large writing community as well. There are thousands of book review blogs on WordPress, including mine. Join us and review books while you share your life, your other hobbies, and your writing progress, and get some followers before you publish. Get your followers to fall in love with your book even before you publish it. One of my favorite authors, Jodi Taylor, started out as self published (at the age of 60), created a huge Facebook following, and is now a best-selling author with a major publisher. If video is your thing or you have a natural gift for speaking, start a Youtube channel or a podcast. The most important thing is to GET OUT THERE NOW. Don’t wait until your book is finished. *I’ve just read elsewhere that this is a sensitive topic, and I don’t mean to upset anyone, but this is the age of social media and as an indie author, you will need to market your own books, and having a social media following will help.
4. THINK ABOUT BLOGGING TOURS:
There are several tour companies out there who will put your new book content out on many blogs that agree to be “hosts,” so that all of the blog’s subscribers get to see your cover, a description, and anything else you want, including reviews and book trailers. They are a great way to spread the news about your book. I have done several promos for R&R Book Tours and RABT Book Tours, but there are many others.
A lot of people know about Netgalley, but Booksirens is another service that will provide reviewers for your book, and from what I hear it’s less expensive than some of the others. Please correct me in the comments if I’m wrong about that. They also provide very detailed statistics for each reviewer so the author can know more about the person who is reviewing their book. My statistics are shared if you click on the widget below:
6. BETA READERS:
Some authors enlist some volunteer beta readers to help them do initial reviews of their drafts. This can be helpful in finding typos and providing initial reactions to the book. If you have created a social media following, getting volunteer beta readers will be easy.
PLEASE LET ME KNOW YOUR THOUGHTS ON THESE TOPICS AND ANY OTHER HELPFUL HINTS IN THE COMMENTS SECTION.